Activision has a laugh, wants to ‘broaden’ Call of Duty franchise. Because $1 billion is too tiny.

If Activision were a pro-wrestler, it would be the greatest heel of all time. Better than Ted DiBiase, better than Hollywood Hogan—it would even be better than Anderson Silva and his fantastic manager, Ed Soares. (Not that UFC is pro-wrestling, but some of the same dynamics are at work there.) The amount of heat this company generates over the most insignificant, throwaway comments—it's simply unreal. Nuclear, if you will. Take this latest remark: "We haven’t yet announced the content of [Sledgehammer, a new developer it swallowed]'s game, but it's going to be an innovative take that will further broaden the audience for Call of Duty." Yes, because a game that makes you one billion dollars isn't "broad" enough.